Win on price. Lose on price.

The pressure to win deals can be overwhelming.

  • Pressure on yourself.
  • Pressure from a co-worker.
  • Pressure from your manager.

Resist the temporary solution of lowering your price.

Sure, you’ll get some numbers on the board.

And the short-lived endorphin hit that comes with the “win.”

A price-focused approach is like taking a long walk on a short pier.

Soon, you’ll find your sales underwater.

Instead, share exciting solutions to support your customer’s mission.

Curate unique items that align with their brand.

Doing so shifts the focus from price discussions to value creation.

more insights