What’s your Ideal Customer Profile (ICP)?

If you’re like many salespeople, your company serves clients across a spectrum of industries. 

If your organization’s ICP is unclear, define yours instead. 

What types of clients do you want to work with? 

What are you passionate about?

 What companies do you find intriguing? 

What hobbies do you have?

Identify potential clients who share your passion and interests. 

Contact them directly.

Attend industry events to network with them.

Working with clients who share your passion makes it easier to be motivated and do your best work. 

You’re also more likely to build long-term relationships.

Make your work more meaningful, follow your passion and call on clients in “your” space.

You won’t regret it.

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