Understand your client’s business

The days of being a transactional seller in the promo industry are dwindling.

Your competitors have raised the bar.

They’re offering packages, bundles, creative assistance, and ideation.

How can they offer those services, you ask?

By deeply understanding their clients (and often, yours).

You have the opportunity to break the transaction mold.

Do your homework.

  • Understand your client’s go-to-market strategy.
  • Check out their job postings on Indeed.
  • Commit their brand pillars to memory.
  • Sign up for their marketing emails.
  • Study their mission and values.
  • Read their blog posts.

Deep knowledge of your client allows you to become a trusted advisor.

And that mold is hard for your competitors to break.

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