Stop overthinking your research

Stop overthinking your research. 

I used to spend hours attempting to learn every nuance of the prospect’s business

Research made me feel like I was doing my job.

But I wasn’t. 

I was avoiding reaching out to them. 

The avoidance negatively impacted my earning potential. 

The truth is, a quick Google search and scan of a prospect’s social media accounts provides a solid overview of their industry, business, and target audience. 

Once you have the basics, reach out to them. 

The worst thing that can happen is they can say no. 

And every no gets you closer to a yes. 

Get after it!

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