If you can Google it, don’t ask it

Can you find the answer on Google?

If the answer is yes, don’t ask your prospect. 

Asking questions with readily available answers wastes time during the meeting. 

It also makes you seem unprepared and unprofessional. 

Know the basics of their business.

Have an understanding of their business model. 

Read their latest news releases. 

Browse their social posts. 

Formulate your questions based on what wasn’t said. 

You’ll gain deeper insight. 

And respect from the client because you did your homework.

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