Head down Differentiation Drive

Jay Busselle threw down some knowledge during the ASI Show education sessions.

From imploring us to share our passions, helping us define our business values, and sharing his RCA: Relevant Content Accelerator©, the ideas kept coming.

One of my key takeaways was this: “Don’t get caught in Commodity Town.”

So many distributors end up there because they lead with products and prices.

They blend in with their competitors, and their offers are forgettable.

Don’t let it happen to you.

Start by offering value.

Lead with solutions.

Lean in on what sets you and your business apart.

Soon, you’ll find yourself heading down Differentiation Drive. 

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