Add former prospects to your outreach

Your sales targets are set.

You’ve identified areas for sales growth.

You’re not alone.

According to the ASI State of the Industry Report, nearly 30% of distributors say their top priority is winning new business.

Revisiting prospects you didn’t convert last year should be part of your strategy.

They often fall off our radar because we’ve moved on to other opportunities.

Reach out to them.

A contract might have ended.

A new buyer might be on the scene.

They might be entertaining new suppliers.

You’ll never know until you ask.

Add those former prospects to your sales growth plan.

They might give you the extra revenue needed to hit your target.

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